As Matt Hanson, director of the crowd funded, open sourced upcoming film called “A Swarm of Angels” says, you have to “dig through a lot of dirt to find the diamonds.” That’s basically what’s wrong with a lot of social media sites today. From YouTube to blogs, you have to spend a lot of time in the mine before the jewels are revealed.
During the research phase of our upcoming class presentation for CutLab, I looked at a lot of mundane, although highly rated, videos on YouTube. Many of these “honored” clips were basically shaky-cam, unfocused, and, to me, somewhat pointless. Who has time to watch all this stuff? Although the services offered by YouTube and other online video sites are a great resource, and for many a source of great entertainment, having to dig through the dirt makes me wish there was a better gatekeeper acting as a filter.
So this experience leads me to wonder whether the “crowd” has the wisdom to make the best possible film of “Angels.” As Stephen Spielberg once said (and I paraphrase), if there was a magic formula for making hit movies, I’d use it and release a killer production once a year. So, while my logic might be a little off, I ask, if one of the greatest, most experienced directors in the world can’t figure out how to make a sure-fire blockbuster, how will the wisdom of a not-so-experienced crowd come up with something that’s good?
The concepts behind the open sourced filmmaking venture are good ones: for a 25 pound subscription fee (around $50 US) the participants have input into a film script, and may potentially get paid work on the actual production. The logic behind the subscription fee is good: People are more invested emotionally in something they in which they invest their hard-earned cash. And, another concept I especially like is the letting the subscribers download the raw footage to create their own “remixes,” using their individual voices and talent. With 50,000 subscribers at work, something resembling art is sure to emerge.
Hmmm…. On second thought, maybe Matt Hanson is onto something here. I’m in!