4 comments on “Let’s All Try a Little Harder

  1. Interesting times, indeed. It’s ironic that they’re doing marketing surveys to evaluate U.S. success in a war situation. I love how they’re calling the enemy a competing brand. Where did this idea come from? The branding of invasion?

  2. What is interesting is the power o positioning. If all the recruits headed to a place like Iraq were told – you represent the prevailing force – you might expect one type of stance. If they were told – you are here to help the people of Iraq – you might expect a different attitude. Question is – would it make any difference to the actual behavior in war?

  3. If any of your readers are interested in more info on Net Promoter, we invite them to check out Fred Reichheld’s blog, along with the blog from the Net Promoter conferences. Bloggers have written up key takeaways from a couple dozen sessions on the successes of companies deploying Net Promoter such as T-Mobile, LEGO, HSBC, Schwab, Intuit, Philips, and more. Here’s the link to the most recent conference:


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